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The visual identity for the MA Graduation Show 2025 of the Fashion students from the Royal Danish Academy was developed through research, scenario building, and collaborative workshops with stakeholders to establish a shared direction. The outcome balances the digital with the tactile, combining structured typography with personal contributions from the graduates. The result is a flexible identity that reflects both collective vision and individual expression, framing the show as a space where contrasting aesthetics meet and new perspectives on fashion emerge.
Monday Midday Dreaming is a conceptual magazine that explores the intersections of contemporary art, fashion, photography, and culture. It treats these disciplines not as separate worlds, but as interconnected languages shaping perception and experience. The project highlights emerging and established voices, showcasing work that provokes, inspires, and challenges conventions.
In collaboration with Arkiva’s founder Lulu Hentze, I created a series of campaign videos and printed material. The work brings together visual storytelling, brand expression, and atmospheric direction, shaping cohesive narratives across seasons. Through these campaigns, Arkiva’s world is expanded and articulated, capturing the emotional, imaginative qualities at the core of the brand.
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For the Royal Danish Academy Christmas Market, I developed the visual identity for 2024. The identity centers on a stylized Wunderbaum, emphasizing the object-focused character of the market. The black and pink forms represent the title in English and Danish, resulting in two parallel versions, one with the pink tree foregrounded for the Danish title, and one with the black tree leading the English version.
The Wear a Helmet campaign reimagines the bicycle helmet as a symbol of identity, using tools of luxury branding and storytelling to shift its meaning. Drawing on fieldwork that compared the fashion choices of helmet and non-helmet wearers, I organised and analysed cyclist data to uncover links between style categories and helmet use.
Interning at Henrik Vibskov i worked with creating tags for their new collection of totes. The bags are made of excess textiles from the collections, and aims to create a more responsible way of working with textiles in the fashion industry.
In 2023, I created a series of music videos for the Danish indie artist Carla Olsen to accompany her debut album. The project built a cohesive visual identity across video, graphic design, and photography, shaping a world that visually amplifies the atmosphere and storytelling of her music.
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